Rowdy Gentleman is a new and very irreverent brand recently added to the Southern Threads lineup. To give you and overall feel for what the brand is about we’re reprinting an article on the company president Madison Wickham, from The Daily Caller, political website.
Have a read . . .
Madison Wickham, the co-founder of the Grandex media and commerce company, has noticed through sales of the company’s conservative-oriented clothing brand, Rowdy Gentleman, that young Republicans are more energized than ever in the run-up to Election Day.
“There is definitely overwhelming support for Mitt Romney and the GOP among our customer base,” Wickham said in an interview with The Daily Caller. “Our political product offering stems from the idea that it’s hard to find cool right-leaning t-shirts and accessories. Companies like Urban Outfitters do a great job of catering to a young liberal niche, and in the same way our political products are geared towards a youthful right-leaning niche.”
More topical “Romney for President” and “Mitt’s the Tits” t-shirts are also on offer.
“We have always operated under the idea that if we like something, our audience will like it,” Wickham said. “We started our political offering with the Reagan Bush ’84 campaign pocket tee, which has led to an array of products. After the success of these products, creating pro-Romney gear was a no-brainer.”
RowdyGentleman.com was founded soon after, in October 2011. Both websites, according to Wickham, “cater to a younger demographic (18-34) and possess conservative undertones (and sometimes overtones).”
“Based on what we’ve seen over the past two and a half years, there is most certainly a growing number of conservative-thinking young people in this country,” Wickham told TheDC.
Despite the fact that “college campuses are notoriously left-leaning and traditionally most students just go along with the status quo,” Wickham said that dynamic is changing.